Analyzing Mitt Romney’s Campaign Language

Posted: 4th September 2012
Analyzing Mitt Romney’s Campaign Language

Originally posted on the Recorded Future blog as “The Campaign Language of Mitt Romney“.

Modern presidential campaigns are sensationalized in such a way that it can be difficult to recall the distant primary days. So with Mitt Romney now officially the Republican Party nominee, this is a look at his statements during the last 20 months (January 2011 to August 2012) derived from analysis of 37,591 unique quotations identified in 150,000+ online sources Recorded Future. Here is the history of his campaign:

Quotes Per Day


Romney Quotes – January 2011 to August 2012

Days with the most reported quotations:

  • June 2, 2011 – Announces candidacy for president.
  • January 23, 2012 – States intent to release tax returns early.
  • February 1, 2012 – Post-Florida primary victory interviews.
  • July 29, 2012 – Speech in Jerusalem.

*Note: The “Unique” score above takes syndicated reports of the same quotation and only counts them once.

See the full story and more visualization of language from the Romney campaign.