Recorded Future Is Feeling the Love With a High Net Promoter Score
By Amanda McKeon on March 18, 2019
For anyone that knows the team at Recorded Future, you may have caught on to the fact that we’re a bunch of overachievers. The company is always striving to be the best and provide our customers with a solution that goes above their expectations. That’s why we’re thrilled to receive the highest Net Promoter Score of any other cybersecurity analytics or intelligence company.
What Is a Net Promoter Score?
A Net Promoter Score (NPS) is a customer loyalty metric developed by Fred Reichheld introduced in his 2003 Harvard Business Review article “The One Number You Need to Grow.” The survey produces a number between -100 and +100 where -100 means everyone’s a detractor and +100 means everyone is a promoter.
Depending on their response, customers are divided into three categories: detractors, passives, and promoters. NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
Detractors (score 0 – 6) are the least-satisfied customers. They may not purchase again and could spread negative word of mouth if something isn’t done to improve their experience.
Passives (score 7 – 8) aren’t typically satisfied, and their loyalty can’t be assured. They are susceptible to competitors offers, but don’t spread negative or positive word of mouth.
Promoters (score 9 – 10) are loyal and enthusiastic. This group will renew contracts, are open to upselling, and will tell others to do the same.
Recorded Future regularly conducts NPS surveys to collect feedback from customers for continuous improvement. At a score of 67 (for comparison, the widely beloved Apple iPhone ranks at 55), the company ranks well above other companies in the industry.
What Customers Are Saying
The survey results also revealed that over 90 percent of the user base would recommend Recorded Future.
Fortune 500 companies surveyed on their experience using Recorded Future commented:
- “It’s one of my most powerful and versatile tools.”
- “It’s a solid research, discovery, and analysis platform — great for doing CTI work.”
- “Recorded Future is a great threat intel tool that any company that has a threat intel team must have.”
- “Provides excellent intelligence that is difficult to obtain any other cost-effective way.”
Visit the NPS website to learn more about Net Promoter Scores and view the survey results in their entirety.
To find out firsthand how threat intelligence powered by machine learning can enhance your security posture, contact us for a personalized demo.