Leveraging what you own with Recorded Future
By Chris on August 25, 2011
The world is full of new gadgets that promise gold and glory. The problem oftentimes is that most of us already own a whole lot of stuff and do a whole lot of things. What you’d like is to get more out of the tools and information you already own.
At my last company, Spotfire, we helped people visualize data. Sometimes they responded by saying, “Okay, that’s nice, but look, I’m pretty busy already” (surprise eh!). We worked hard to refine the product in order to make it easier to adopt and more useful to people that were “pretty busy already”. We helped companies that had built major semiconductor fabs, oil fields, and high throughput research centers get more out of those investments – 10% incremental cost could yield 100% more profits – and came away with success stories at incredible magnitudes.
Fast forward to Recorded Future, and people are still pretty busy (go figure!). We’re making a new sort of intelligence available by aggregating information about the future from across the web to help people gain insights for trading, military intelligence, business intelligence, product development, etc. So, how can this be applied in a way that complements what you already do? Let’s look at some examples!
– You run a high frequency trading operation, which is very expensive to set up and run. One of the trickiest things that can happen to you is an “outside event” that changes everything, e.g. a lawsuit or a product release which is not in your standard models. Recorded Future’s event stream provides you indications of such future events so you can build additional “circuit breakers” (you likely already have others), for example, stepping out of Apple when Steve Jobs is expected to hold a presentation (although maybe not as relevant a signal now).
– You manage a quant fund based on mathematical/statistical models. Again, events and news flow of the world can “upset” your models. Including Recorded Future metrics such as media momentum and sentiment into your existing models will help you not only avoid being upset by such outside “noise” but actually profit from it.
– You run an intelligence collection apparatus – HUMINT, SIGINT, GEOINT, really anything. You’re likely to have limited capacity and need to know where to “point it”. Recorded Future’s event stream helps you identify time points over the coming days and weeks that contain an unusual level of discussion on the web. This sort of awareness increases your chances of being in the right place at the right time.
– You manage a large, nationwide sales force. Focusing on the right opportunities and actually being there when the customer is looking to buy is enormously important to building a profitable sales approach. Recorded Future’s event stream will actually tell you what companies are up to in the future – hiring, expansion, investments, etc. – and allow you to direct energy at such opportunities.
There are many more examples where being able to take advantage of “what the world knows” is not about a brand new thing but really about getting more out of what you already own. You’ll hear more from us on this.