How Temporal Analytics Support Online Media Monitoring
By Chris on July 15, 2010
Depending on your choice of online media monitoring the data influx coming can be overwhelming, distracting or worse, misdirecting. Even if the volume is just right, temporal analytics can help effectively plot out and filter noise by organizing event occurrences over time.
Let’s say you’ve got a whole digital pile of blog posts, tweets and media clippings related to your organization or brand. You’ve even counted them up so that you know there were 132 more mentions of your leading product yesterday than on the same day of the previous month. Good stuff, right?
Now consider, were all the recent mentions related directly to an event on the day of publication? Or was half of the volume the lingering discussion from last month’s software update, a handful of mentions speculating on the potential impact of a congressional committee meeting in two weeks and one brief item on the organization of a protest the day before that congressional meeting?
Here’s how Recorded Future’s temporal analytics engine can supplement existing media monitoring by mapping out online content as events have taken place in the past or are expected to occur in the future.
Temporal Analytics Solutions
- Recognition of temporal data enables the efficient visualization and structure of strategic timelines for PR, branding and marketing strategy without the time-consuming need to comb through content and map out time-based references.
- Sometimes you just need a quick competitive intelligence update related to what your top two challengers are reportedly planning for the upcoming month. If you even receive updates on brands or organizations outside of your own, how do you go about structuring a timeline of what others have lined up on the horizon?
- Media analytics and temporal references can aid modeling internal plans against a timeline visualizing online momentum around industry events such as future government or NGO meetings, mergers and acquisitions or capital market events.
- You might have identified a laundry list of industry stakeholders, but are you mapping out how relationships between personal figures, organizations and geolocation are intertwined over the course of months or years? Or even more valuable, what relationships are to be expected in the future?
Let us know if you’d like learn more about how Recorded Future’s media analytics can support your current market intelligence efforts or request a live demo and we’ll show you how it works.