Key Takeaways

• Intelligence drives better decisions. High-performing teams use threat intelligence not just for detection, but to inform strategic business decisions and communicate risk to leadership.
• Maturity means efficiency. Advanced programs focus on automation, high-fidelity indicators, and cross-functional collaboration—freeing analysts to concentrate on strategic initiatives.
• Information overload is the top challenge. Teams need better integrations and AI-powered tools to transform massive data volumes into actionable insights.
• AI will reshape the analyst role. While junior analysts won't be replaced, their workflows will evolve significantly as AI augments their capabilities.

Recorded Future recently hosted two webinars to unpack key insights from the 2025 State of Threat Intelligence Report and hear directly from customers who are putting these findings into practice.

Based on survey responses from 615 cybersecurity executives and practitioners, the report showed clear industry trends. Threat intelligence spending is up, with 76% of organizations spending over $250,000 annually and 91% planning to increase spending in 2026. Even more critically, 87% said they expect to advance the maturity of their threat intelligence programs over the next two years.

But what does maturity actually look like in practice? Our customers offered candid perspectives on how they're turning intelligence into impact.

Intelligence as a strategic asset

Our webinar panelists noted that the availability of rich threat intelligence has transformed how their organizations approach decision-making. According to Jack Watson, Senior Threat Intelligence Analyst at Global Payments, “Understanding that one alert opened and one alert closed does not necessarily equate to one single adversary being stopped” has led his team to take “a much more holistic approach to looking at problems.”

Omkar Nimbalkar, Senior Manager of Cyber Threat Research and Intelligence at Adobe, said, “Once you start doing this work day in and day out, you uncover patterns in your environment. You uncover what your posture looks like, where your true risk resides, and you can use that as a means to inform the business on the changing threat landscape for better decision-making.”

Ryan Boyero, Recorded Future’s Senior Customer Success Manager, said context and storytelling are key benefits of threat intelligence. “You can have a precursor or malicious activity that has occurred,” he said, “but without threat intelligence, you can’t really tell the story or paint the picture to deliver to senior leadership in order to help make the best and informed decisions possible.”

How threat intelligence delivers organization-wide value

Nimbalkar said his team provides tailored threat intelligence to business units and product teams across Adobe so they can monitor for specific behavioral activities and block specific threats in their environments.

Boyero shared that Recorded Future customers in EMEA use threat intelligence to educate leadership. “We're able to inform leaders,” he said. “We're able to speak with executives, get them in the room, not so much scare them that a situation could happen or has happened, but ultimately just educate and let them know that this is what Recorded Future is able to do and how we can bring success to the table.”

Erich Harbowy, Security Intelligence Engineer at Superhuman, said that in addition to educating leaders about risk, his team also uses threat intelligence to show the value of their work. “Not only am I using this very current news, I am also using the statistics that come along with that,” he said. “How much damage occurred during the first attack that was similar to this? And are [my adversaries] done? Are they coming back?”

Harbowy appreciates Recorded Future for providing those insights for postmortems and follow-ups with executives. “How do I prove my worth?” he said. “Give me the intel.”

The anatomy of a mature threat intelligence program

According to Nimbalkar, maturity comes when the foundational tactical and operational work is complete. He said that advancing a threat intelligence program is all about efficiency and optimization, including making sure you have high-fidelity indicators so your noise-to-signal ratio is reduced and you have higher-quality detections, understanding who your adversaries are and how they’re targeting you, getting in front of stakeholders and engaging with cross-functional teams, and collecting metrics on everything you do.

“Once you have figured out all these workflows, automated as much as you can, optimized and made it efficient, and then you focus more on risk reduction across the environment and more on strategic initiatives, that’s a very good maturation,” he said.

Jack Watson of Global Payments described threat intelligence maturity as the ability to ingest and action intelligence. “It’s never been easier to ingest data, but it’s also never been harder to sift through [that data]. So we’re seeing more mature organizations developing automated workflows, developing custom capabilities to do collection and action, and using AI in unique ways.”

Pathways to advancing maturity

Nick Rainho, Senior Intelligence Consultant at Recorded Future, said that the key to advancing maturity is having solid intelligence requirements. “Especially if you’re working with limited resources, go for the low-hanging fruit and ensure that the intelligence you’re pulling in is relevant to senior leadership’s priorities.”

Ryan Boyero agreed that maturity success is predicated on understanding leadership’s key requirements. “And then, how are we able to work towards that greater good and define success together?”

Top challenges for CTI teams

The panelists agreed that information overload is a critical challenge for today’s CTI teams. “More data is better than less,” said Watson, “but you have to be able to whittle it down or it’s useless.”

Nimbalkar said that with new tools in the market, advancements in AI, and the exponential growth in the volume of data, teams need vendors that can provide better integration to make data more actionable. And Rainho agreed, calling for better out-of-the-box integrations between intelligence tools so security teams can consume intelligence in the location and manner that works best for them.

Looking to the future of threat intelligence

When asked how they think the threat landscape will evolve and how technology will evolve with it, the panelists shared a number of predictions. They believe AI will enable CTI teams to fight AI-powered threats at scale. Third-party risk management will become an even more critical discipline for proactive defense. Digital threats will continue to outpace physical threats. And while junior analysts won’t be replaced by AI, their jobs will look very different as they use AI to augment their workflows.

Watch the recordings of the North America and EMEA webinar sessions to learn more, and download the 2025 State of Threat Intelligence Report to see how your peers are evaluating, investing in, and operationalizing threat intelligence.