Approaching the End of Unlimited Mobile Data
By Chris on June 10, 2011
We hosted a webinar last week along with our friends over at March Communications with a focus on using Recorded Future for competitive intelligence research. One segment of the presentation included a temporal analysis of conversation around the introduction of tiered data plans by mobile providers.
The end of unlimited data plans has been a contentious issue between providers (need to throttle bandwidth and increase revenue as data usage increases) and mobile users (unlimited plans are transparent and we love our free flowing data!). AT&T took the plunge last year with its 3G service, and Verizon appears to be on the brink as it hints that data packages will broken into price tiers sometime this summer.
It really should come as no surprise given that the discussion of these moves from AT&T and Verizon began way back at the beginning of 2010. The spikes in negative and positive sentiment during the end of last year show the emotional language being used in coverage and conversation around the issue.
So, how will Verizon’s tiered plans work? Reports suggest the company may break out plans by both the quantity of data as well as by available download speeds.
Also, in the interest of competitor research (say, used in the planning of marketing/PR campaigns), we’d probably like to view what companies, products or other entities appear involved with tiered data issues going forward. In the treemap below, which maps out relationships around to the future of tiered data, we find all the major players, including current unlimited data holdout Sprint, represented as well as relevant products (Skype) and technologies (smartphones).
You can view the full analysis and webcast below including a live demo on this subject that begins at the 22-minute mark: